One of my favorite little email tricks I’ve learned in the past year is that you can style alt text of images. This is particularly handy for logos or images that contain styled information that you want to remain consistent with your brand.
For example, our email newsletter has our logo at the top:
In some email clients, like Outlook, images often aren’t rendered “to protect your privacy.” Having default alt text is ugly! With in-line CSS added to the img tag, you can easily create a more on-brand situation:
I simply added our brand color for pink, the brand font family, and capitalized to give a similar feel to the logo that always appears in all caps. If you’re using a builder, such as Litmus, you can easily toggle the images on and off to quickly see the effect.